Sukses di Intrapreneurship

Setiap ide baru pasti tidak disenangi oleh sejumlah orang. Tidak bisa dibantah bahwa menjadi intrapreneur itu susah, bahkan di perusahaan yang paling toleran sekalipun. Jadi, bagaimana agar menjadi intrapreneur yang sukses?

Lakukan apapun yang diperlukan untuk membuat idemu maju setahap (lagi). Jika anda adalah seorang peneliti tapi masalah terjadi di proses manufaktur, masuklah secara diam-diam dan buat sebuah proses yang baru. Jika masalah terjadi di bagian pemasaran, lakukan riset pemasaran anda sendiri. Andaikan itu berarti menyapu lantai, lakukanlah itu. Lakukan apapun yang diperlukan untuk membuat idemu maju setahap (lagi). Tidak perlu dikatakan (memang), tapi hal seperti ini tidak akan selalu diapresiasi.

Lebih mudah meminta maaf daripada meminta izin. Jika anda bertanya ke sekitar anda, anda akan mendapat jawaban yang tidak anda inginkan. Jadi, kerjakan yang perlu anda kerjakan dan bertanyalah nanti. Manajer harus mendorong bawahannya untuk melakukan ini. Penting untuk menghilangkan beberapa lapis manajemen yang rumit dan banyak membutuhkan persetujuan.

Buatlah diri anda merasa bekerja dalam keadaan terdesak. Intrapreneur seperti seorang prajurit, harus memiliki dorongan dari dirinya sendiri untuk melakukan yang benar daripada terjebak dalam hirarki organisasi yang akan menghentikan mereka dari apa yang benar untuk dilakukan. Dorongan dari dalam diri yang besar, berasal dari keyakinan intrapreneur untuk melakukan apa yang seharusnya dilakukan.

Lakukan pekerjaan bawah tanah (underground) sebanyak yang anda bisa. Setiap organisasi memiliki sistem imun. Setiap ide segar yang muncul pasti akan bertemu dengan sistem imun ini. Sistem ini akan memperlambat gerak ide segar untuk direalisasikan. Dalam hal ini organisasi tidak salah, karena organisasi yang tidak memiliki sistem imun akan mati. Tapi kita harus mencari cara agar ide segar (terutama yang bagus) tidak dimatikan oleh sistem imun organisasi. Ini adalah bagian dari tugas seorang manajer untuk mengenali ide mana yang perlu direalisasikan dan ide mana yang tidak perlu direalisasikan.

Fall For You (by secondhand serenade)

Best thing about tonight’s that we’re not fighting
Could it be that we have been this way before
I know you don’t think that I am trying……
I know you’re wearing thin down to the core..

But hold your breath
Because tonight will be the night that i will fall for you
Over again
Don’t make me change my mind
Or I won’t live to see another day
I swear its true
Because a girl like you is impossible to find
You’re impossible to find

This is not what I intended
I always swore to you I’d never fall apart
You always thought that I was stronger
I may have failed
But I have loved you from the start

Oh, But hold your breath
Because tonight will be the night that I will fall for you
Over again
Don’t make me change my mind
Or I won’t live to see another day
I swear it’s true
Because a girl like you is impossible to find
It’s impossible

So breathe in so deep
Breathe me in
I’m yours to keep
Find More lyrics at www.sweetslyrics.com
And hold onto your words
‘Cause talk is cheap
And remember me tonight
When you’re asleep

Because tonight will be the night that I will fall for you
Over again
Don’t make me change my mind
Or I won’t live to see another day
I swear it’s true
Because a girl like you is impossible to find

Tonight will be the night that I will fall for you
Over again
Don’t make me change my mind
Or I won’t live to see another day
I swear it’s true
Because a girl like you is impossible to find
You’re impossible to find

The Story of Un-Du

What does it take to introduce a succesful new consumer product? Better, what does it take to be successful the first time you try? Maybe a better moustrap sells itself, but it’s not obvious in the twenty-first century. Consider the case of “un-du” of Doumar products. This products is an “adhesive neutralize.” This is a better mousetrap: it can remove oil-based labels, stickers, price tags, bumper stickers, masking tape, and gum. But after two years of market test, trade shows, and shopping networks, Doumar is only creeping toward commercial success. There have been brushes with financial failure, feras of copycat products from larger competitors, and fears of legal battles from deep pocket challengers.

Technical entrepreneurship is not easy. New, small business account for most of the employment gains in any given year, but introducing an innovative new product is the risky form of new startup business. With 600,000 to 700,000 new business created each year in United States, less than 20 percent have a new product or something distinctive. But these can add up. Harvard Business School recently surveyed its graduates and half classified themselves as entrepreneurs.

Un-de seems typical. In november 1997, Reading China and Glass, a kitchen and dining room superstore, placed the first major retail order for un-du, but Doumar ended the year with $38,000 in revenues and $400,000 in expense. Gary reiching, CEO, says, “We went through much more money than we thought what we would.” In order to meet orders, production capacity had to be expanded (in Texas), people had to be hired, and computer and phone systems had to be installed. When production was moved from Chicago, thousands of poorly capped bottles of Un-de evaporated. Everybody picthed in and refilled the botles by hand and they have blisters to show for it. Doumar’s executives have twice taken pay cuts to stay afloat. Suppliers and employees are paid first. December 1997 was the first month everyone was paid on schedule.

The biggest, looming concern is Magic American Corporation, a Cleveland-based company that makes specialty cleaners with $30 million in annual sales and a well-established distribution chain. Magic American recently announced that it was instigating an investigation by Consumer Product Safety Commission of Doumar’s labeling of the flammable product. Mr.Reiching said the federal agency concluded there was no problem for the new company. Buyers have told Doumar that Magic American has rumored the introduction of a cut price version of Un-du under their popular GooGone brand. At a recent trade show, the Magic American booth featured a “Sticker Lifter” for the first time in a package similar to Un-du. Even though GooGone uses a slower-acting solvent, doesn’t preserve the adhesive on the tape or label being removed, and does not leave oil surface stain free as Un-du does, it has plastic lifting tool, not covered by the patent held by Doumar. This clearly puts pressure on Doumar to go to national or international quickly to establish leadership and brand image to follow-on.

Salah 2 Program MPK Kabinet KM 2009/2010

ITB Fair 2010

ITB Entrepreneurship Challenge

Foto-Foto dari Relawan Gempa ITB di Sum-Bar

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